Research Guides: Strategic Marketing MKTG 6003: Industry and Company References

Online Reference Sources

Gale Virtual Reference Library (eBook) This link opens in a new window Features content from hundreds of reference books in a broad range of subjects.
Statista This link opens in a new window Provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.
Global Road Warrior Provides concise overviews of the countries and their cultures including business culture. Choose a country and select the Business Culture link from the left column. Also, select the Society & Culture link to access Women in Business information.
Salem Online Reference (eBook) This link opens in a new window Provides online access to a wide variety of reference books.

CaseBase. Case Studies in Global Business
Call Number: Ref HD2755.5 .C37 2011
Covers business case studies focused on issues in emerging markets and emerging industries across the globe.

Books in the Reference section of the library with great industry and company information.

Find them on the main floor of the library. The librarian at the Information Desk will be glad to help.

International Directory of Company Histories Excellent source for company overviews. Includes company history, date of incorporation, statement of private, public, state, or parent ownership. Includes summaries of company missions, goals, and ideals.
Call Number: Ref. HD 2721 I 63